How to keep readers on your blog and not bouncing away

by Heather Cowper on 21, September 2010

If you’ve been wondering how to make sure that your readers stay reading your words of wisdom rather than bouncing away after a brief glance, here are some ideas from an article that I originally published at Heatheronhertravels here.

Minimize the bounce

Minimise the bounce

Minimise your Bounce

When I started, I just wanted to make some record of my travels and share them with whoever was interested. If this is where you are, then I’m sure you’ll want your readers to explore the best of what you’ve posted and enjoy it to the full. A year down the line, I’m thinking of my blog as a way of generating some financial reward for the time and energy I put in, so building and retaining a readership is becoming increasingly important. If this is where you are, then you may need to attract and retain readers to maximise advertising revenue and create credibility for yourself as a writer and blogger. Either way, you’ll want to minimise your ‘bounce’ – in other words you don’t want readers to arrive at your site and bounce straight off it. You want them to stay a while, read a few posts and hopefully be interested enough to become a regular reader and subscriber.

traffic

traffic

Monitor your traffic

The first step to retaining your readers is knowing where they came from and what has attracted them to your blog. Free tools that I use to help me with this are Google Analytics and Sitemeter which give me statistics on different aspects of my readership. If you don’t already have these or something similar, you should install them – it’s quick, easy and free. Before you start, ensure that you set the account settings in Sitemeter to exclude visits from your own computer, otherwise you will get a false picture of your readership – it may just be you! The first thing that surprised me from analysing my traffic was that almost 30% in the last month is from search engines and 55% from referring sites. So only 15% are those faithful readers stopping by read my latest post. The vaste majority are people searching for information on a particular destination or being referred from another site. If you’re not careful they could read one article and bounce straight off into the blogsphere. To stop this happening, these are the steps I’ve taken on my own blog;

My Tips

1. Reduce the links to external websites early on in the article and try to put them nearer the end of the post, so that the reader is more likely to read through my post before bouncing off.

2. Increase the links to other posts in my blog, to encourage the reader to explore what else I’ve written.

3. Add a list of three or so Related Posts to the bottom of each article (that’s posts from my own blog of course), to encourage the reader to explore other things on my blog that might interest them. This sometimes means going back to an older post to add in new related posts.

4. Add a Back to Home button at the bottom of each post. This means that a reader who lands on a specific post that I might have written a while ago can easily get to my most recent posts.

5. When you create a link, ensure that it opens in a new window, so that the reader can easily close it to return to your post. Some platforms give you an option to do this when you create the link but in Blogger you have to add a bit of code target=”_blank” into your link as explained here

6. Establish a mental pecking order for links that will take the reader away from my post as follows; a) Links to other posts within my blog b) Links to my Flick photo site c) Links to other bloggers who have helped me or are worthy of a mention d) Links to sites that will give the reader further useful information about the topic

7. If I see that a lot of traffic is being directed to a particular post, for instance because people are searching for information in Google, then I go back and ensure that I’ve followed all these steps for that post.

8. Not forgetting that the biggest thing that will keep your readers on your Blog is interesting and informative articles that keep them coming back for more. They’re all easy tips that just require a little regular housekeeping and hopefully will reduce that itchy finger syndrome. Perhaps they don’t all apply to you but will encourage you to consider how you can turn a one-off hit to someone who takes a journey through your blog. As I said, I’m far from expert in this area, so please share with me any tips you use to keep your readers on your blog for longer.

Resources

Google Analytics

Sitemeter

Thanks to Sean Drelinger and Brian for their photos on Flickr

This article was originally published at Heatheronhertravels – here’s the original article about tips to keep your readers on your blog.

Subscribe to My Blogging Journey Don’t miss out – subscribe to My Blogging Journey

Related Posts Plugin for WordPress, Blogger...
Save on hotels with HotelsCombined.com

{ 5 comments… read them below or add one }

Emiel November 17, 2010 at 07:52

Dear Heather,
Thanks and great you took the time and effort to write down these great tips! I guess these tips for fellow bloggers are also one of the things that make readers come back to your blog.
I did have one further question: are you working with Wordpresses’ own statistics? You mentioned Google and Sitemeter, any reason not mentioning the Wordpress one?
Thanks
Emiel

Reply

admin November 17, 2010 at 08:36

@Emiel No particular reason, just always installed sitemeter and Google analytics from the start and never tried using Wordpress. I believe that Google analytics is always lower but considered more accurate that other sources as it excludes bot visits

Reply

Taavi March 7, 2011 at 18:47

Cheers, these were some helpful tactics. Going to try using those on my new blog.
Taavi recently posted..Europe according to different stereotypes

Reply

admin March 8, 2011 at 21:45

@ Taavi – so pleased you found them helpful, we all want to keep our readers here as long as possible

Reply

Lash August 28, 2011 at 21:49

Thanks for the help Heather!

I’d already implemented a few of these. But did not think about the ‘home’ button. Alos, I knew I could fix the html so link open in new page, but had forgotten the html code for it. target blank is great! thanks. cheers, Lash

Reply

Leave a Comment

CommentLuv badge

{ 1 trackback }

Next post: